Inside the failure of Google+

"The belief was that we were always just one weird feature away from the thing taking off," says the same employee. Throughout the next couple years, Google improved its video hangout service and added smart, algorithmic photo-editing and search features, the latter of which earned plenty of praise, but did little to improve the overall reputation of Google+.

Google+ was destined to fail from the outset. It's interesting to read what Google was thinking when they made their play on social media and telling that it was a forced effort, rather than a natural growth as with their other projects.

THE GAP by Ira Glass

I'm sharing this, not just because others need it, but because I can always use the reminder myself.